GB Phoenix & Badger State Brewing Team Up to Launch Phoenix Rising Red Lager

Posted on 7-13-2023

The Green Bay Phoenix and Badger State Brewing have teamed up to launch Phoenix Rising Red Lager, the official beer of the Green Bay Phoenix.  The new red lager, officially unveiled Tuesday afternoon (July 11th) at Badger State Brewing, will be in stores beginning this week. Proceeds from beer sales come directly back to support the Green Bay Athletics Department.

“Badger State Brewing is incredibly excited to partner with the University of Wisconsin – Green Bay in the creation of Phoenix Rising Red Lager,'” said Andrew Fabry, President and Founder of Badger State Brewing. “This is an incredibly exciting time for UWGB, their athletic programs, and the campus as a whole. We couldn’t be more proud as Green Bay natives to bring more people together via this outstanding beer we created.”

Phoenix Rising, which was crafted by the Badger State Brewing staff, is an easy-drinking red lager that is 4.5% ABV and great for all occasions. The can design features Green Bay Phoenix branding, including the popular Phoenix logo that is an ode to the former greats that have suited up for the Phoenix. The beer is officially licensed through CLC, Green Bay’s licensing partner and Badger State Brewing, a proud partner of the Green Bay Phoenix.

“Partnering on this beer project made so much sense as Badger State Brewing has grown a phenomenal brand right in our backyard and throughout most of Wisconsin,” said Associate AD for Development Alan Savage. “This collaboration will only help strengthen the Phoenix brand and engage the great communities through Northeast Wisconsin and beyond. I am enormously thankful to Andrew and the team at Badger State for being so excited to create Phoenix Rising. It has been a year in the making, but we know that Phoenix family, fans, and friends will be enjoying Phoenix Rising and supporting Phoenix student-athletes for many years to come!”

“This collaboration with Badger State Brewing is one of the most exciting things I’ve been a part of during my time here at Green Bay,” said Associate AD for External Operations Sean Daniels. “Not only is this an incredible way to build the Green Bay Phoenix brand in Northeast Wisconsin and beyond, it helps to support our student-athletes with every sale. I want to send a huge ‘Thank You’ to Badger State Brewing, this is an extremely impactful partnership for our University.”

Some Area Locations Where You Can Buy Phoenix Rising Red Lager:

Mason Brothers Red Owl  – 923 9th St, Green Bay, WI 54304

Piggly Wiggly – 575 Swan Rd, De Pere, WI 54115

Wine Cellar – 813 Main Ave, De Pere, WI 54115

Ridgeview Liquor – 2202 S Ridge Rd, Ashwaubenon, WI 54304

Superior Discount Liquor –2295 Manitowoc Rd, Green Bay, WI 54311 

Webster Avenue Market –1220 S Webster Ave, Green Bay, WI 54301 

Woodman’s Food Market – 2400 Duck Creek Parkway, Green Bay, WI, 54303

Want to see Phoenix Rising Red Lager in a store near you? All you need to do is ask a manager at your local store. The Green Bay Phoenix and Badger State Brewing are working to get Phoenix Rising Red Lager in as many stores as possible.

UW Green Bay

The University of Wisconsin-Green Bay is a multi-campus comprehensive university offering exemplary undergraduate, master’s and select doctoral programs and operating with a commitment to excellence in teaching, scholarship and research, and service to the community. The University provides a problem focused educational experience that promotes critical thinking and student success.

The culture and vision of the University reflect a deep commitment to diversity, inclusion, social justice, civic engagement, and educational opportunity at all levels. Our core values embrace community-based partnerships, collaborative faculty scholarship and innovation.

Our commitment to a university that promotes access, career success, cross-discipline collaboration, cultural enrichment, economic development, entrepreneurship, and environmental sustainability is demonstrated through a wide array of programs and certifications offered in four colleges: College of Arts, Humanities and Social Sciences; College of Science, Engineering and Technology (including the Richard Resch School of Engineering); College of Health, Education and Social Welfare; and the Austin E. Cofrin School of Business, leading to a range of degrees, including AAS, BA, BAS, BBA, BM, BS, BSN, BSW, MS, MSW, MSN, and Ed.D.​