Greater Green Bay Chamber Introduces Economic Development Scorecard For Our Area

Posted on 10-22-2020

The economic development arm of the Greater Green Bay Chamber introduced an economic development scorecard this week at, a first of its kind for tracking key economic indicators in the Greater Green Bay area.

The scoreboard is an economic performance dashboard providing metrics demonstrating the broad economic health of the Greater Green Bay MSA’s economy including target industries, said Kelly Armstrong, vice president of economic development, Greater Green Bay Chamber.

“This is a tool that will give us the data to determine if our overall strategy is working in driving results we seek. It will give us early detection of concerns and allow us to be more adaptive in our long-term strategy,” said Troy Streckenbach, Brown County executive. “It will help us attract the people, businesses and interest in our region to continue the strong growth we are currently experiencing.”

The site provides the latest labor market, industry and socioeconomic data available, and will report metrics on business expansion projects in Brown County and the Greater Green Bay MSA (323,481population). These will include job impacts, earnings impacts, capital investment impacts and overall tax revenue generating into the economy.

“The ability to communicate this kind of data effectively is crucial to successful economic growth,” said Laurie Radke, president and CEO, Greater Green Bay Chamber. “It can make all the difference in landing projects, receiving funding and creating needed policy changes.”

“The scoreboard will provide us with nearly real-time data on the health of our region’s economy,” added Paul Evert, administrator for the Village of Howard and chairman of the Greater Green Bay Chamber economic development board of directors. “This information will help us be more nimble and help us better deploy our resources to achieve positive results for our residents and our employers.”

The scoreboard, housed at and under the economic development section on the Chamber’s website at, provides valuable statistics that will be updated quarterly, including:

  • Regional overview (population, median household income, region employment, unemployment rate);
  • Workforce by industry including measurements such as top five occupations by industry;
  • Target industry snapshot including breakouts for manufacturing, healthcare, food & beverage processing, transportation & logistics, and paper & packaging;
  • ALICE (Asset-Limited, Income-Constrained, Employed) data including percent of cost-burdened households;
  • Job postings index;
  • Economic development projects including total projects, new jobs created, new capital investment and new square footage;
  • Population and job trend and forecast.

Established in 1882, the mission of the Greater Green Bay Chamber is to strengthen member businesses, enhance economic and workforce development, and improve the quality of life in our community and region. For more information, call 920.593.3400 or visit

Greater Green Bay Chamber of Commerce

The Greater Green Bay Chamber exists to build a greater Green Bay by helping businesses succeed. Our members represent 88,000 employees – that’s more than two-thirds of the Brown County workforce.

The Chamber is the convener, bringing together resources to enhance economic, workforce and community development. We are the champions of business development for Greater Green Bay because strong business builds a strong community.

The Greater Green Bay Chamber will be acclaimed as a leader in building prosperous businesses and a thriving community.

To strengthen member businesses by enhancing economic and workforce development, resulting in improved quality of life in our community and region.