Is Cyber Monday the New Black Friday?

Nov. 1, 2022 /PRNewswire/ — More than 80 percent of consumers will shop during Cyber Week 2022 (beginning Monday, Nov 28th), according to a new online survey about holiday shopping by Drive Research. But only 32% of people said they will shop in person on Black Friday – a 9% decrease from 2021.

Survey data collected from over 1,000 consumers across the U.S. in October show that the majority of people will shop on Cyber Monday (64%) – a 42% increase from 2021. It will be the second most popular shopping day during Thanksgiving weekend, behind those shopping online for Black Friday (69%).

Online retailers like Amazon (80%), Target (51%), and Walmart (50%) can expect to see the greatest amount of sales as they are the top selected stores consumers will shop online during Cyber Week.

It’s a substantial percentage that only highlights the decline of the Black Friday “experience,” which once famously involved waking up at 3 AM and waiting in 2-hour lines for good discounts. In fact, of those Black Friday shopping in-person this year, 46% will not wait in a line that is more than 30 minutes to enter a store, and 32% are only willing to wait 30 to 60 minutes.

Green Bay Area Shoppers

Here in the Greater Green Bay area, shoppers will find Cyber Monday deals not only online (Amazon, Walmart.com, ATT.com, RadioShack.com, etc.), but also in-store at various tech-related businesses.  A quick browser search for “cyber monday 2022 green bay wi” should bring up a fairly long list of shopping opportunities.

When deciding where to do your tech/cyber shopping, as always — the Green Bay News Network encourages you to consider “Small” and “Local” – so that our local Small Business Community can continue to flourish, and to serve you and your needs in the days ahead.