New Book by UW-Green Bay’s Phil Hauck Celebrates ‘Golden Age’ in Brown County Business

Posted on 6-09-2022

The latest book (published by UW-Green Bay’s The Teaching Press), by author Phil Hauck, chair of The Executive Committee, now VISTAGE III, XXXII, The Golden Age of Brown County Enterprise, highlights the incredible success of businesses whose names are part of the bedrock of the community. These businesses were on the cutting edge in their respective fields.

“Creative solutions”, “Innovative ideas”, “Cutting-edge technology”, these phrases are typically associated with east and west coast entrepreneurs. But in the late 80s and 90s, this was Midwest business-as-usual, right here in Green Bay, Wisconsin.

“…they were learning and talking about and doing things that others around the country would not do for another two years,” says Hauck. “It was truly a ‘golden age’ for greater Green Bay corporations.”

Tiny Krueger International (KI) developed high-end design business furniture to capture the eye of giant Microsoft, and even today serves Google and Facebook. American Medical Security (AMS), the second small business health insurer started by “Ron and Wally,” pioneered both medical cards and co-pays in their segment of the industry.  Schneider took on the mammoth Teamsters Union to insure its survival during deregulation. Fort Howard persevered as the lowest-cost tissue producer in the world, and pioneered use of recycled paper FIFTY years before it became popular.  Schreiber Foods became the “go-to” processed cheese provider for, first, McDonalds, and subsequently almost every other major fast-food chain, and today is also the second-largest yogurt producer in the world.

Read More HERE.


UW Green Bay

The University of Wisconsin-Green Bay is a multi-campus comprehensive university offering exemplary undergraduate, master’s and select doctoral programs and operating with a commitment to excellence in teaching, scholarship and research, and service to the community. The University provides a problem focused educational experience that promotes critical thinking and student success.

The culture and vision of the University reflect a deep commitment to diversity, inclusion, social justice, civic engagement, and educational opportunity at all levels. Our core values embrace community-based partnerships, collaborative faculty scholarship and innovation.

Our commitment to a university that promotes access, career success, cross-discipline collaboration, cultural enrichment, economic development, entrepreneurship, and environmental sustainability is demonstrated through a wide array of programs and certifications offered in four colleges: College of Arts, Humanities and Social Sciences; College of Science, Engineering and Technology (including the Richard Resch School of Engineering); College of Health, Education and Social Welfare; and the Austin E. Cofrin School of Business, leading to a range of degrees, including AAS, BA, BAS, BBA, BM, BS, BSN, BSW, MS, MSW, MSN, and Ed.D.​