MADISON (Nov. 21, 2022) — Small Business Saturday is November 26th, the Saturday after Thanksgiving. While small business owners appreciate a day that is dedicated to mom-and-pop shops across Wisconsin, they also want to remind consumers that they should support small business every day of the year – especially after the mandated shutdowns from the COVID-19 pandemic, followed by supply chain challenges, inflation, and their biggest problem right now — trouble finding qualified workers who want to work.
“Our small business owners got through the worst of the pandemic only to face supply chain issues and inflation that’s driving up the cost of everything they need to run their business,” said Bill G. Smith, NFIB State Director in Wisconsin. “Add on the challenges of finding qualified workers, and many of our small business owners may not make it. Main Street shops and restaurants need customers every day of the year, not just on Small Business Saturday. Wisconsin’s small business community is the economic engine that drives the local economies throughout our state.”
Founded by American Express in 2010, and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. Historically, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $23.3 billion according to the 2021 Small Business Saturday Consumer Insights Survey commissioned by American Express.
The Green Bay News Network encourages our readers and members to “Shop Small” (Shop at Small Businesses) and Shop Local this Holiday Season – and throughout the year. Our Small Businesses have been there for us, now let’s return the loyalty – and be there for them too!