28% of Americans report being online “almost constantly.”
Could digital marketing be a cost-effective way to attract new customers?
This week, Craig Siminski, of CMS Retirement Income Planning, shares an article that shows how you can put your company’s best foot forward:
Put Your Website to Work
Your company website is not just the public face of your business. Ideally, it’s also the hub of your digital marketing program. To accomplish this, it doesn’t need to be elaborate, but it should be attractive, functional, and mobile-friendly.
Otherwise, potential customers may keep scrolling until they find a competing site that they can view and navigate more conveniently.
Creating local business listings in online directories could make your website more visible on search engines. You can do this manually or use a service designed to ease the process and improve results.
It’s also important to take advantage of useful analytics tools that collect, report, measure, and analyze data on website visits, page views, bounce rates, search terms, and more. This information can provide insight on prospective customers and help gauge the effectiveness of marketing efforts. The data is often presented on a dashboard with tables or charts, which makes it easier to understand the numbers and track trends.
Use Social Media Wisely
Social media can help you build relationships with your existing customers and widen your exposure in the marketplace.
Established platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest are all household names. Facebook still has the most traffic, but …
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Craig Siminski is a CERTIFIED FINANCIAL PLANNER™ professional, with more than 21 years of experience. His goal is to provide families, business owners, and their employees with assistance in building their financial freedom.
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