UW-Green Bay: Helping Northeast Wisconsin Tourism Bounce Back

Tourism is an integral part of the Wisconsin economy. The pandemic created challenges and disruption for the many businesses and workers that make up this multibillion-dollar industry.

The University of Wisconsin-Green Bay and the Wisconsin Department of Tourism are collaborating to revitalize travel in Northeast Wisconsin by hosting a virtual Tourism Summit on Thursday, April 22nd, from 9am to Noon.

The summit will feature three workshop sessions with Travel Wisconsin Regional Specialists Andrew Nussbaum and David Spiegelberg, who will share important insights on how best to optimize tourism trends and opportunities.

“Because of COVID-19 many Americans cancelled travel plans in 2020, leaving days of paid vacation time on the table,” said regional tourism specialist Andrew Nussbaum. “They are now looking for responsible ways to travel. We want to help area businesses, attractions and destinations get ready for this opportunity.”

Each workshop session will run approximately 50 minutes with plenty of time allowed for Q&A. Topics include:

Travel Wisconsin 101: Ten Ways to Engage with Travel Wisconsin to Advance Your Tourism Business

Wisconsin Hospitality and the Importance of Customer Service

Wisconsin Tourism Partners: Best Strategies for a Successful 2021

“No doubt,” said regional tourism specialist David Spiegelberg, “the pandemic has changed the way Americans think about travel and tourism. We want to ensure our local businesses can respond and welcome a greater emphasis on safety, family travel and quiet getaways—exactly what Wisconsin is about!”

The Tourism Summit is tailored for any business or frontline worker associated with tourism in Wisconsin, including restaurants, hotels, golf courses, other recreation and attractions, communities and more.

The Tourism Summit is hosted by UW-Green Bay’s Division of Continuing Education and Community Engagement.

Learn more about the Tourism Summit by visiting www.uwgb.edu/tourism-summit or by contacting Melissa Betke, program specialist at betkem@uwgb.edu and 920-663-7337.

UW Green Bay

The University of Wisconsin-Green Bay is a multi-campus comprehensive university offering exemplary undergraduate, master’s and select doctoral programs and operating with a commitment to excellence in teaching, scholarship and research, and service to the community. The University provides a problem focused educational experience that promotes critical thinking and student success.

The culture and vision of the University reflect a deep commitment to diversity, inclusion, social justice, civic engagement, and educational opportunity at all levels. Our core values embrace community-based partnerships, collaborative faculty scholarship and innovation.

Our commitment to a university that promotes access, career success, cross-discipline collaboration, cultural enrichment, economic development, entrepreneurship, and environmental sustainability is demonstrated through a wide array of programs and certifications offered in four colleges: College of Arts, Humanities and Social Sciences; College of Science, Engineering and Technology (including the Richard Resch School of Engineering); College of Health, Education and Social Welfare; and the Austin E. Cofrin School of Business, leading to a range of degrees, including AAS, BA, BAS, BBA, BM, BS, BSN, BSW, MS, MSW, MSN, and Ed.D.​